My role.
As a newly founded startup, AIRA commissioned me to design their logo and contribute to the development of key brand identity elements, creating a visual system that reflects the brand’s focus on clarity, balance, and performance.
Aira is a performance-driven wellness brand that helps people breathe better to unlock deeper sleep, steady energy, and improved daily performance. Blending science, nature, and modern design, AIRA creates simple, intelligent solutions that work with the body’s natural systems rather than against them.
Its flagship product, a magnetic nasal strip, optimises airflow to support rest, recovery, and physical endurance, delivering effective results through calm, functional, and design-led innovation.